The way the genuine ‘Mad Men’ invented the sex-kitten stewardess

The way the genuine ‘Mad Men’ invented the sex-kitten stewardess

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Its 6th period throwing down Sunday, April 7th, AMC’s Mad guys has sometimes portrayed the glamour and excitement of airline travel plus the apparently wild and carefree everyday lives led by that era’s flight that is female. But, in accordance with a brand new guide in regards to the reputation for flight stewardesses, it had been men – and some ladies – at Mad Men-like marketing agencies that created the image associated with the sexy stewardess when you look at the beginning.

In ” The Jet Sex – Airlines Stewardesses additionally the creating of an American symbol,” journalist and historian Victoria Vantoch writes that when you look at the mid-1960s, agencies attempting to “sex up” the stuffy standing of very very very early air companies started by changing advertisements portraying female flight attendants as helpful, girl across the street kinds with pictures of “beguiling brand brand new stewardesses” guaranteeing coffee, tea and even more.

Baskas: Before marketing agencies got a part of the airline industry, just how had been stewardesses portrayed and promoted?

Vantoch: when you look at the 1940s and 1950s, the stewardess ended up being popularly thought being a paragon of virginity, wholesomeness and domesticity. 继续阅读“The way the genuine ‘Mad Men’ invented the sex-kitten stewardess”